Gerard Laurain

Hi, I'm Gerard Laurain, a seasoned B2B marketing executive with over twenty years in the tech industry.

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Gerard Laurain's Bio:  I'm a seasoned B2B marketing executive with over twenty years in the tech industry, I use all the facets of my marketing expertise and strategic insight to help companies innovate, market and transform their business. Committed to exceeding expectations, I'm a highly effective leader with an infectious passion that inspires others to get engaged and participate on critical projects that move the needle within the organization. I am a self-starter that thrives in a fast-paced entrepreneurial culture that provides the autonomy to deliver. I have worked for two different start-ups that went public and grew revenues 50-100% per year for several years. During my career, I have consistently been viewed as a go-to-resource to execute on strategic projects such as creating new products, launching new markets, or developing competitive benchmark reports. In addition, I have a knack for strategic insights that reveal trends or opportunities that others had not considered. I use my love of fitness to maintain my high energy and look for every opportunity to inject humor into a situation to help ease the pressure-packed projects I'm entrusted with. You can learn more about me at www.vizify.com/gerard-laurain or connect with me on Twitter: @gerardlaurain. Specialties ► Product Marketing► Product Management► Strategic Business Planning► Demand generation and revenue growth► Marketing Communications► Branding

Senior Marketing Director at Inteliquent (Neutral Tandem)

2005 - 2012

o Led the development of a new product which represented over 30% of the company's $268M in annual revenue o Developed and launched a series of new products; deliverables include business case, sales presentations, contracts, pricing, target customers, and communications plans o Worked closely with executive team on the company's IPO and M&A team on $95M acquisition of Tinet o Led an executive team through an examination of the company's strategy which led to rebranding the company's name; Managed all aspects of executing the brand o Developed a digital marketing plan and managed all brand assets including a new website, brochures, ads, videos, presentations, and white papers o Created lists of prioritized leads for Sales to target; yielded a customer that generated 10% of total revenues o Managed marketing communications including public relations, event management, and employee communications

Director, Segment Marketing at Level 3 Communications

2004 - 2005

o Developed customer segment profiles through extensive market research which included decision making dynamics, key product attributes, and propensity to adopt new technology o Resulted in a three year, $200M plan based on partners' abilities to meet customer needs o Maximized margins on a mature IP product by profiling customer base and cost structure to harvest the product into a profitable $100M business

VP of Product Management and Marketing at Focal / Broadwing

1998 - 2004

Led a cross-functional marketing team to support a 300+ national sales organization with over $320M in annual revenue. Oversaw all aspects of product positioning and messaging for entire portfolio of voice and data services and oversaw pricing to win new business. Developed and implemented all new product launches and promotions to drive revenues. Highlights: o Developed a series of advanced products for VoIP service providers which generated over $20M in revenue o Generated $10M in incremental revenue by leading pricing structure modification project o Doubled the take rate on a bundled offering and used a data mining campaign to grow product units by 50% o Created a enterprise referral database with vertical marketing packages detailing industry challenges and solutions o Led several voice and data product development initiatives which helped the sales channel double its revenues

Product Manager, Local at MCI

1997 - 1998

o Created strategic bundle of Local and LD services to enhance competitive positioning o Managed a $3M capital project to automate the creation, enrollment and eligibility validation for promotions o Generated $4M in net income by implementing pricing initiative and reducing development windows by 50%

Wireless Sales Manager at MCI

1996 - 1997

o Achieved 130% of FY 1996 sales quota and 160% of FY 1997 sales quota; working with 200 reps across five states o Created numerous sales tools and made presentations to enterprise clients to generate wireless revenue o Hired, trained and managed overlay sales staff to close wireless sales opportunities in the Southeast

Product Manager, Long Distance at MCI

1994 - 1996

o Generated over $500M in wholesale contracts by developing a complex, software-based routing product for switchless LD o Responsible for product development, presentations, pricing and training for over 300 sales/support staff o Secured $2M in capital and managed vendors to meet product functionality and timely delivery requirements o Created product reference guide, including market overview, target market, pricing and sales presentations

Manager, Technical Support at MCI

1991 - 1993

o Managed a technical team supporting software-driven products to resolve complex, third-level network service outages [Products were VNET/Vision for Fortune 5000 clients]

Sales Manager at Cellular One

1988 - 1991

o Created and managed a new sales division that reduced customer acquisition costs by 25% and sales cycles by 67% o Marketed cellular phones and service to corporations and placed in top third of all Corporate Sales Representatives o Managed team that qualified 150,000 leads per year and improved lead closure rates by up to 60%

University of Denver - Daniels College of Business

2005 – 2007

MBA

Virginia Polytechnic Institute and State University - Pamplin College of Business

Bachelors of Science

Concentration: Marketing Management

• Using marketing to transform organizations and individuals’ lives • Running, biking, hiking, triathlons, skiing • Watching college football and basketball (VT when possible!)